How to Get Your Website to Show Up on Google in the Tourism Niche

by Last Updated: Apr 25, 2023SEO, Small Businesses

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How to Get Your Website to Show Up on Google in the Tourism Niche

As a tourism business owner, you understand the importance of getting your website in front of as many potential customers as possible. And there’s no better way to do that than having your website show up on Google, or even better, rank first in Google search resultsthe ultimate jackpot!

According to a study by BrightLocal, 97% of consumers use the internet to find local businesses. The higher your website ranks on Google, the more likely it is that those consumers will find you.

But how do you get your website to show up in Google? That’s where search engine optimisation (SEO) comes in.

In this article, we’ll go over the top strategies for getting your tourism website to appear in Google search, so you can start attracting more customers and increase sales.

I’ll also introduce you to our Free SEO 101 Masterclass where you’ll gain insight to the basics of SEO and why it’s so critical for small businesses when competing in the digital landscape.


Strategy 1: Optimise Your Website for SEO

Optimising your website for SEO is first step in getting your website to show up on Google.

This means doing your research and targeting keywords that are relevant to your business and have a high search volume. This includes the terms and phrases that people are typing into Google when they’re looking for businesses like yours.

Once you’ve identified your target keywords, you’ll want to incorporate them into your website’s meta data, including the title tags and meta descriptions for each page.

These are the snippets of text that appear under your website’s title in search results, and they should include your target keywords.

In addition to optimising your metadata, you should also focus on creating quality content that includes your target keywords.

This can include blog posts, product descriptions, and even videos. The key is to make sure that the content is useful and informative for your potential customers.

Another important aspect of optimising your website for SEO is to create internal links.

These are links within your website that point to other pages on your site. They help to keep visitors on your website longer and also help to improve your website’s structure, making it easier for Google to crawl and index your pages.

“Take the next step in optimising your website for SEO by signing up for our free SEO 101 Masterclass!”


Strategy 2: Utilise Location-Based SEO

If you’re a tourism business that targets customers in a specific location, you’ll want to focus on location-based SEO.

This means using tools like Google My Business and Google Maps to make sure that your business is listed in the appropriate local directories and is easy to find for customers in your area.

To set up your Google My Business listing, you’ll need to verify your business and provide accurate information, such as your address and phone number.

Once your listing is set up, you can start adding photos, reviews, and other details that will make it more attractive to potential customers.

In addition to setting up your Google My Business listing, you should also make sure that your website is optimised for local search.

This means including your city and state in your title tags, meta descriptions, and content, as well as adding a Google Map to your website to make it easy for customers to find your location.


Strategy 3: Make Your Website Mobile-Friendly and Responsive

With a staggering 5.44 billion individuals now relying on their mobile devices for internet access, marking a massive shift in digital behaviour, it’s crucial that your website is mobile-friendly and responsive.

This means that your website should automatically adjust to the size of the screen it’s being viewed on, whether it’s a desktop computer, tablet, or smartphone.

Mobile-friendliness is a key ranking factor in Google’s search algorithm. If your website isn’t mobile-friendly, it’s likely that it’ll be at a disadvantage when it comes to making your website appear in Google search first.

Additionally, a mobile-friendly website provides a better user experience for visitors, leading to higher engagement and conversion rates.

To check if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. This will give you a report on any issues that need to be addressed to make your website mobile-friendly.

Image showing the importance of having a mobile-friendly and responsive website


Strategy 4: Produce Quality Content and Position Yourself as an Expert

When it comes to getting your website to show up on Google, producing quality content is key. Not only does it provide value for your audience, but it also helps position you as an expert in your niche.

But where do you start?

First things first, get to know your audience.

  • Understand what they are searching for and what their “pain points” are. This will help you create content that addresses their needs and interests.
  • And remember, the more relatable and valuable your content is, the more likely it is to be shared, engaged with and appear in Google’s search results.

Next, mix things up. Boredom is the enemy of engagement.

  • Continue to create fresh content and keep your readers on their toes by experimenting with different types of content. Use a mix of text, images, videos, and infographics to keep things interesting and appeal to different learning styles.

Finally, don’t underestimate the power of social media.

  • Optimise your content for shares by making it easy to share and including social sharing buttons. This will help you increase your reach and drive more traffic to your website.
  • And the more traffic you have, the more likely it is for your website to appear on Google.

Producing quality content is essential for get your website to show up in Google.

  • By understanding your audience, mixing things up, and optimising for shares, you’ll be able to position yourself as an expert in your niche and increase your reach. So don’t be afraid to have some fun, show your personality and start producing valuable content that your readers will love.

If you’re interested in learning more about how to write quality content, ensure to sign up for our free SEO 101 Masterclass, where we explore this topic in more detail.



Strategy 5: Improve Website Structure and Speed

The structure and speed of your website can also have an impact on how your website appears in Google, given it can have a direct impact on your search engine rankings.

A well-structured website is easier for Google to crawl and index, which can help to improve your rankings. This includes having a clear navigation menu, using header tags, and creating a sitemap.

Website speed is also important, as Google has stated that it’s a ranking factor.

A faster website leads to a better user experience, and it also means that Google will crawl and index your pages more quickly.

To improve your website’s speed, you can optimise images, reduce the number of plugins, and use a Content Delivery Network (CDN).


Here are 3 sources to help you get started:

  1. Google Developers: “Improve your website’s speed” – This website provides detailed information on how website speed affects user experience and search engine rankings. It also includes tips and best practices on how to improve speed and get your website seen on Google.
  2. GTmetrix: “Website Speed and Performance Optimisation” – This website provides a free analysis tool that allows you to test your website’s speed and performance, and provides recommendations on how to improve it.
  3. WPBeginner:How to Optimise Your WordPress Website for Speed” provides a comprehensive guide on how to optimise a WordPress website for speed, including tips on image optimisation, caching, and more.


Strategy 6: Build Trust With Google

Google wants to show the most relevant and trustworthy websites in its search results.

If you want your website seen on Google, you must focus on building trust with your audience when creating, writing and structuring content across your website.

One simple way to build trust with Google is to have clear “Terms of Service” and “Privacy” pages linked in your website footer. These pages should outline your policies and how you handle personal information.

Another way to build trust with Google is to have a secure website.

This means having an SSL certificate, which encrypts the data transmitted between your website and your visitors’ browsers. Websites with SSL certificates are indicated by “https” in the URL.

The additional security of an SSL certificate can help to make your website show up on Google and be positioned favourably compared to competitor websites that don’t have one.

Image showing website terms and conditions


Strategy 7: Increase Your Website’s Domain Authority with Backlinks

Backlinks, also known as inbound links or incoming links, are links from other websites that point to your website. These links serve as a sort of recommendation for your website, telling Google that your content is valuable and worth showing to others.

Think of it like a virtual handshake between websites.

The more high-quality backlinks you have from reputable websites, the more Google will trust your website and give it a higher ranking in search results.

This means that when someone searches for keywords related to your business, your website will be more likely to show up at the top of the list, making it easier for people to find you!

But how do you get these coveted backlinks?

One way is by creating high-quality, original content that others in your industry will want to link to. You can also reach out to websites and offer to exchange links, or write guest posts on other sites to establish yourself as a thought leader in your industry.

It’s important to note that not all backlinks are created equal.

Google prefers backlinks from credible websites that are relevant to your niche.

So, focus on building backlinks from respected websites in your industry and avoid any short-cuts like buying backlinks, as this can harm your website’s ranking.

In summary, backlinks are a crucial component in getting your website seen on Google.

By focusing on building high-quality backlinks from reputable websites, you can improve your website’s visibility, reach more potential customers, and make your website appear higher in Google search results.


Strategy 8: Use Google Search Console and Analytics

Google Search Console and Google Analytics are free tools that can provide valuable insights into how your website is performing and how to improve it.

Google Search Console will show you how many people are clicking on your website from search results, which keywords they’re using, and any potential technical issues with your website.

Google Analytics, on the other hand, will give you information on how visitors are interacting with your website, including which pages are most popular and where your visitors are coming from.

By using these tools, you’ll be able to see which strategies are working and which aren’t, and make adjustments accordingly.

For example, if you notice that a particular blog post is getting a lot of traffic from a specific keyword, you may want to create more content around that keyword.

Image showing person using Google Analytics


In Summary:

How to Get Your Website to Show Up on Google in the Tourism Niche

As a tourism business owner, it’s crucial that your website shows up on Google.

By focusing on SEO, location-based SEO, mobile-friendliness, quality content, website structure and speed, trust-building, backlinks, and using Google Search Console and Analytics, you’ll be well on your way to getting your website seen by your customers.

And don’t worry.. we understand that for those new to SEO, it can be overwhelming.

It’s important to acknowledge that SEO is an ongoing process and it takes time to see the results.

BUT, by implementing these strategies and continuously monitoring and adjusting them, you will be able to boost your website’s visibility on search engines.

Don’t just take our word for it, try it out for yourself.


Start Your Journey With Our FREE SEO 101 Masterclass

In this course we help to take the guesswork out of SEO, giving you the opportunity to learn the basics of SEO, including:

  • an introduction to SEO and what it is,
  • how SEO is different from other forms of digital marketing
  • why SEO is critical for small businesses, no matter your niche
  • simple ways to use SEO to grow your business
  • and an overview of common SEO jargon in layman’s terms

Don’t miss out on this opportunity to take your tourism website to the next level by mastering SEO.

Sign up below and start seeing the benefits of higher search engine rankings and increased traffic and sales.


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